Fifth Year in Full Swing!

posted Sep 7, 2015, 12:24 PM by Dhruv R   [ updated Sep 7, 2015, 12:25 PM ]

We're working again with the Community Health Alliance Dental Clinic (previously known as HAWC) and WIC clinics in the Reno-Sparks area. The patients have a choice of redeeming their vouchers at three markets, one in Reno and two in Sparks.

On a different note, FFFK's president graduated this past May, and has moved on to the college phase. We wish her all the best! Our new president, Sarah Mann, has taken on the reins with great enthusiasm, and we look forward to rolling out improvements next Spring.

The Rising Price of Fresh Produce

posted May 2, 2014, 1:53 PM by Karthik R   [ updated May 2, 2014, 1:54 PM ]

Recently, the Wall Street Journal released an article ( predicting great increases in this summer's fruit and vegetable prices.

Thanks to a three-year drought in California, underprivileged families will now need even more support in maintaining a balanced diet. The price of a head of lettuce is set to go up 62 cents, and tomatoes will now likely cost $2.84/pound. Even in ordinary times, many hardworking families struggle to put adequately nutritious food on the table. With increasing prices, now is the time Nevadans can most benefit from a program like Farm Fresh For Kids.


Health Fair

posted Jul 13, 2013, 6:26 PM by Karthik R   [ updated Jul 13, 2013, 6:26 PM ]

Farm Fresh For Kids just returned from participation in Reno's 1st Annual Community Health Fair! From 10am to 3pm today we discussed the importance of fruits & vegetables, and a balanced diet, with anyone who would listen. We brought some nutrition activities for kids, including a MyPlate poster, a fruit & vegetable page, and a diet trivia quiz.

We also distributed materials from one of our major partners, the Northern Nevada Dental Health Program / Community Health Alliance. Realizing that nutrition and dental health go hand in hand, our partners offered to give out free toothbrushes, toothpaste, and floss as well. But what would a nutrition organization be without healthy food? So, to cap it all, we gave out nearly 50 farm-fresh peaches, plums, and nectarines.

Thank you, Duwell Medical, for organizing such a great event! It is truly needed in our community.

My "Fast Food" Plate

posted Apr 13, 2013, 4:02 PM by Karthik R   [ updated Apr 13, 2013, 4:11 PM ]

You may have heard of the USDA's new dietary recommendations, summarized at One of their main suggestions is to make half your plate fruits and vegetables. We wanted to see how a typical fast food meal measures up to the MyPlate. So we went to one of America's largest restaurant chains, and bought a small order of fries, hamburger, and soda. We arranged the food on a plate to correspond to the USDA's MyPlate diagram. Well, here it is!
As you can see, fast food has quite a large vegetable section, if french fries count, that is! Last we heard, cows weren't producing soft drinks, either. And fruits? I guess we forgot to pick up that slice of apple pie.

New Brochure & Other Updates

posted Mar 8, 2013, 5:56 PM by Karthik R   [ updated Mar 8, 2013, 5:57 PM ]

It's been a while since we posted on this blog, but a lot has been happening at Farm Fresh For Kids. First off, we have new brochure that we would love you to share with family and friends! Thanks to Ryan, our Print Materials Manager, for putting this together!

We also recently presented our project to the University of Nevada's Public Health Coalition. With the generous help of one member there, University students can now intern at FFFK through the Community Health Sciences Field Studies class!

Fall 2012 Newsletter - Part 2

posted Nov 26, 2012, 5:03 PM by Karthik R   [ updated Nov 26, 2012, 5:03 PM ]

Much of this year’s success is thanks to the HAWC Dental Nutrition Clinic, which gives nutrition classes to low-income families whose children need dental operations. This was the perfect fit because with our coupons, families could apply what they had learned in class.

The following chart compares our program to the government’s similar program, WIC FMNP, which operates in over 30 other states. We calculated the number of participants who signed up, divided by the number who spent their coupons, for each clinic. We realized that many may claim to want fresh produce coupons, but not all will actually go to the farmers’ market to spend them. Fortunately, we only pay farmers for coupons which they redeemed, so no money is wasted on unspent coupons.

We are proud to be partners with the Dental Nutrition Clinic, which has effectively integrated FFFK into their overall program. For next year, we plan to help HAWC Medical Center and other interested clinics do the same. In addition to getting their patients to spend coupons, the clinic also collected the following survey data regarding the effectiveness of the program.




Did you spend any of your own money on fruits or vegetables?



Did the program make your children interested in eating more fruits and vegetables?



Did the program inspire you to feed your children more fruits and vegetables year round?



Fall 2012 Newsletter - Part 1

posted Nov 11, 2012, 11:31 AM by Karthik R   [ updated Nov 11, 2012, 11:32 AM ]

Dear Supporters, Partners, and Friends,

Between July 9th and October 6th, FFFK recipients redeemed a total of $910 worth of coupons, $895 directly at a farmers’ market, and $15 in local produce from the Great Basin Community Food Cooperative, one of our new 2012 partners.

We have also given out $143.95 of fresh fruits and vegetables through the Community Services Agency (CSA) Head Start program, a nonprofit preschool serving low-income families. The produce has been jointly supplied by the Cooperative and our true & loyal partner Workman Farms. Don’t think we stopped there, though. We are very excited about new partnerships with Lattin Farms, Salisha’s Delicious and a nutrition clinic within the HAWC Community Health Centers.

Things at the farmers’ market were going so well, though, that a fourth farm started accepting our coupons with no prior agreement! This confusion likely occurred because Carrol’s Corner’s was placed adjacent to Lattin Farms and had no prominent sign, so both booths looked like they belonged to Lattin Farms.

We were quite surprised when Mr. Carrol, who we’d never met, presented us with $70 of coupons one day. Keeping in line with our mission to help small-scale farmers, we decided to honor the coupons. It certainly was quite a welcome change, after the lack of coupon-spending last year!

Last Day of Market

posted Oct 6, 2012, 6:23 PM by Karthik R   [ updated Oct 6, 2012, 6:24 PM ]

Today was the last farmers' market of the season where FFFK participants could redeem their coupons. We had a successful season and are proud of the results. 

However, our 2012 program will continue through the end of this month at the Great Basin Co-op, where participants can sample a variety of fall vegetables. Stay tuned for our detailed program report which will come out near the end of the month!

July & August Packages

posted Aug 8, 2012, 11:28 AM by Karthik R   [ updated Aug 8, 2012, 11:28 AM ]

This past month, Farm Fresh For Kids gave out 50 packages of coupons. Here's the breakdown:
  • Wells Avenue Clinic received 10 packages of coupons redeemable at the Great Basin Co-op.
  • Various divisions of HAWC / CHA Nevada received 40 packages, all of which are redeemable at the California Avenue / Booth Street Farmers' Market.
We just started working with the Co-op last month, because we wanted to try providing patients with additional variety beyond what could be provided by three farmers (last month, Lattin Farms joined us as the third farmer). 

It's exciting to have all bilingual packages now, so we don't need to provide separate English and Spanish packages to each clinic! We've cut down on wordiness as well, but have left all the essential elements. Just a few days until the next distribution!

Guest Post - Share the Care

posted Jul 26, 2012, 12:45 PM by Karthik R   [ updated Jul 26, 2012, 12:46 PM ]

The following was written by the CEO of Share the Care, whom we chanced to meet last month at a conference:
Share the Care is an organization that helps people in poor conditions around the world by giving them resources that they need , like health care. Our first project was in Africa. We raised US $1,000 last year.  We bought five medical machines for the hospital in Uganda. We got Fetal Dopplers, and Infant Finger Clip Sensors. You can donate online at

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